Our Mission
To directly help 1 Million entrepreneurial families Do the Basics, Better. And it starts with our people.
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A great story always starts with a great team
We currently have over 30 employees across multiple countries, each with years of experience in our respective fields.
An entire backend team of Onboarders, Account Managers, Media Buyers, Tech Support, Software Developers and Customer Success Managers guides our clients through every step of their practice's growth.
Our founder started Barry, a Yai Brands Company, immediately following the release of Chat GPT 3, and Generative AI, to the world. Since then our team has been building a HIPAA compliant platform to automate what we can, optimize what remains, and eliminate any steps in between.
We've learned some things along the way. We believe that the most important patient is the one right in front of you. We know we'll go farther with your help and feedback. And we know that the only difference between a small business and a successful business is that The Best Do the Basics, Better.
>295K
Tracked users
100%
Privately funded
368+
Campaigns / mo
30+
Team members
the best do the basics, better
We're building a decentralized network of local, AI-enabled, medical practices. Your IP and data are yours. However, every practice on Barry benefits from all the insights we gather and improvements we make to every other practice. When you grow, we grow.
CORE Values
The values that drive everything we do
Extreme Ownership
Still the best book on leadership we've ever read, "Extreme Ownership" by Jocko Willink and Leif Babin informs everything we do, every challenge we encounter, every problem we solve. "It may not be my fault, but it is my responsibility" – Dan Mirolli, Founder
Speed Wins
The ideas we test, campaigns we build, improvements to Barry, automation flows, landing pages, onboarding, client results, hiring and firing.
You can move 7X faster by changing deadlines from "End of Week" to "End of Day". That's how our clients transform their practices. Speed wins.
Truth + Love
"Can I be real with you instead of nice to you?"
You may hear our sales reps, CSMs, or staff say this to you. In the marketing and software space there's far too many folks who say what you want to hear instead of what you need to hear. We care deeply about your success and we love to see people win. That love sometimes requires difficult conversations.
The Mission, The Team, and Me
This is our hierarchy of care. The Mission comes first. Then the team. Then me. When every team member internalizes this value our clients don't just win, they dominate. Our team doesn't just perform, we build each other up. And when our clients and our team wins, we as individuals win. Order matters.
The Best Do The Basics, Better
We're obsessed with the basics. Heck, we built Barry AI™ to solve Time-To-Lead! Our team has worked with literally thousands of local businesses, hundred-location franchises, mid-market enterprises, and "Big Healthcare". The common thread between all of them is that the best do the basics better. AI is just a tool to help us do that for your practice.
industries
We serve local medical practices, specializing in:
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This Ain't Our First Rodeo
Founded in 2022, our team has been serving local healthcare businesses for nearly a decade.
We have worked with over 3,000 practices in dental, implants, cosmetic services, plastic surgery, and other local healthcare businesses to bring you a system and service that works!
Meet our Founder
Dan Mirolli has served local businesses, mid-market organizations, and F100 companies with everything from marketing, to data collection, to large scale operations and data integration. Most recently he left Palantir Technologies, launching Barry AI™ to combat a growing trend in American businesses.
"AI, LLMs, and large scale modeling tools are being built for big companies with IT departments. That's bad news for small businesses and bad news for our country. As the eldest son of a veteran, that cannot stand." – Dan Mirolli
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